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AI in Search Engine Advertising: Debunking Misconceptions
Artificial intelligence (AI) is revolutionizing pay-per-click (PPC) campaigns with the emergence of generative AI. Advertisers harness this technology for enhanced storytelling, consumer engagement, and campaign optimization. It’s an interesting tool in the PPC landscape, empowering advertisers to fortify their strengths in short time. Time to prepare an online advertising campaign is getting shorter and shorter…