In a strategic move, Alphabet Inc’s Google announced on Tuesday 19/2023 its plan to implement restrictions on election-related queries for its chatbot Bard and search generative experience. The forthcoming limitations are set to take effect by early 2024, aligning with major global elections, including those in India, the United States, and South Africa. With an emphasis on the evolving role of artificial intelligence (AI) in serving voters, Google aims to address concerns related to the potential misuse of AI during pivotal political events.

Meta Reinforces Transparency: Bans Political Ads for Regulated Industries and Mandates AI Disclosure on Facebook and Instagram

Meta, the parent company of Facebook, had previously taken a similar stance in November, prohibiting political campaigns and advertisers in regulated industries from utilizing its new generative AI advertising products. Additionally, Meta’s advertisers are now mandated to disclose the use of AI or other digital methods in modifying or creating political, social, or election-related advertisements on platforms like Facebook and Instagram.

X Social Media Platform Takes a Bold Turn: Lifts Global Ban on Political Ads and Expands Safety Measures Ahead of US Election

Elon Musk’s social media platform X, currently under investigation by the European Union, made a noteworthy announcement in August. The platform, which had globally banned political ads since 2019, will now allow political advertising in the United States from candidates and political parties. In anticipation of the upcoming US election, X also plans to expand its safety and elections team, marking a significant departure from its previous advertising policies.

Navigating the AI Landscape: A Global Regulatory Push

Governments worldwide are intensifying efforts to regulate AI, recognizing the potential threats it poses, particularly in the dissemination of misinformation during critical election periods. In response, the European Union is set to impose new rules on Big Tech firms, compelling them to transparently label political advertising on their platforms. These rules will include detailed information about the advertisers, the amount spent, and the specific elections targeted a crucial step toward fostering transparency and accountability in the digital realm. As the AI landscape continues to evolve, these regulatory measures aim to strike a balance between technological innovation and safeguarding the integrity of democratic processes.