Google is extending its Search Generative Experience (SGE) to teenagers aged 13-17 in the United States, building on its success with the 18-24 age group. SGE uses generative AI to facilitate natural interactions with the search engine, allowing users to ask follow-up questions and engage in discussions akin to human conversations.
To ensure safety, Google has implemented stricter safeguards for younger users, including enhanced content filters to block inappropriate material. They have also introduced an “AI Literacy Guide” for teenagers and parents, aiming to educate them about the technology. Additionally, Google has integrated the “About this result” feature from traditional search results into SGE to help users verify information sources.
As Google expands SGE to a broader audience, they acknowledge the scrutiny surrounding the societal impact of large language models and generative AI. While these technologies offer enhanced search capabilities, concerns about misinformation and bias persist. Google is committed to addressing these concerns through rigorous testing and continuous improvement, emphasizing the importance of user feedback in shaping the future of this technology.
Google’s expansion of SGE to U.S. teenagers reflects their dedication to harnessing generative AI for improved search experiences while prioritizing safety, transparency, and responsible use.
Article Inspired by publication of SEJ Matt G. Southern
Source article : https://www.searchenginejournal.com/google-expands-search-generative-experience-sge-to-u-s-teens/497366/